{"product_id":"astro-boy-and-anime-come-fred-ladd-9780786438662","title":"Astro Boy and Anime Come to the Americas: An Insider's View of the Birth of a Pop Culture Phenomenon","description":"\u003cp\u003e The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called \u003ci\u003eTetsuan Atom\u003c\/i\u003e was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened \u003ci\u003eAstro Boy\u003c\/i\u003e--it was an overnight sensation. \u003ci\u003eAstro Boy\u003c\/i\u003e's popularity sparked a new industry importing animated television from Japan. Ladd went on to adapt numerous Japanese animated imports, and here provides an insider's view of the creation of an ongoing cultural and media phenomenon.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred Ladd, Harvey Deneroff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0786438665\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780786438662\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.80d","brand":"Fred Ladd","offers":[{"title":"Paperback","offer_id":44756469317887,"sku":"9780786438662","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e640573-92df-4ee5-b652-7e9043a46ed8.jpg?v=1706593069","url":"https:\/\/www.whiterainbookhouse.com\/products\/astro-boy-and-anime-come-fred-ladd-9780786438662","provider":"WR Book House","version":"1.0","type":"link"}