{"product_id":"attitude-identity-and-influence-james-r-bettman-9781636516004","title":"Attitude, Identity, and Influence","description":"\u003cp\u003e\u003cem\u003eAttitude, Identity, and Influence\u003c\/em\u003e by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.\u003c\/p\u003e\u003cp\u003eBettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.\u003c\/p\u003e\u003cp\u003eA valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the \u003cem\u003eLegend in Consumer Behavior\u003c\/em\u003e series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James R. Bettman,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636516009\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636516004\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.76d","brand":"James R. Bettman","offers":[{"title":"Paperback","offer_id":49083643101439,"sku":"9781636516004","price":90.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/attitude-identity-and-influence-james-r-bettman-9781636516004","provider":"WR Book House","version":"1.0","type":"link"}