{"product_id":"attitudes-richard-e-petty-9780805858457","title":"Attitudes: Insights from the New Implicit Measures","description":"\u003cp\u003eThis book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. \u003c\/p\u003e\u003cp\u003eDespite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.\u003c\/p\u003e\u003cp\u003eThis volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard E. Petty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805858458\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805858457\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Psychology Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/09\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 568\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 1.30d","brand":"Richard E. Petty","offers":[{"title":"Hardcover","offer_id":46747566768383,"sku":"9780805858457","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_241f8365-8216-49f5-9287-9518c1ab47ca.jpg?v=1743584130","url":"https:\/\/www.whiterainbookhouse.com\/products\/attitudes-richard-e-petty-9780805858457","provider":"WR Book House","version":"1.0","type":"link"}