{"product_id":"attracting-investors-philip-kotler-9780471646563","title":"Attracting Investors: A Marketing Approach to Finding Funds for Your Business","description":"\u003cp\u003e\u003cb\u003eMarketing guru Philip Kotler shows entrepreneurs how to market their companies to investors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow can businesses do a better job of attracting capital? The answer: \"Marketing!\" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler,Hermawan Kartajaya,S. David Young\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471646563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471646563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 0.90d","brand":"Philip Kotler","offers":[{"title":"Hardcover","offer_id":47637137883391,"sku":"9780471646563","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ec060fc-d461-4452-bd54-6d0fb518696c.jpg?v=1765114160","url":"https:\/\/www.whiterainbookhouse.com\/products\/attracting-investors-philip-kotler-9780471646563","provider":"WR Book House","version":"1.0","type":"link"}