{"product_id":"authentic-marketing-visha-kudhail-9781398625846","title":"Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences","description":"\u003cp\u003e\u003cb\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by industry leader \u003cb\u003eVisha Kudhail\u003c\/b\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply audience-first principles to develop creative ideas grounded in real human insight\u003cbr\u003e- Implement data-driven strategies that support authenticity rather than replace it\u003cbr\u003e- Develop frameworks for balancing automation with the emotional intelligence marketing requires\u003cbr\u003e- Optimize campaigns by identifying meaningful audience motivations and behaviours\u003cbr\u003e- Use real-world examples to strengthen credibility and apply best practices across industries \u003cp\u003e\u003c\/p\u003eWith its balance of strategy, practical guidance and modern industry insight, \u003cb\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Visha Kudhail\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398625841\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398625846\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Visha Kudhail","offers":[{"title":"Paperback","offer_id":48447015026943,"sku":"9781398625846","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_160b5f43-6d20-4175-9df8-161ff8945b6f.jpg?v=1777228266","url":"https:\/\/www.whiterainbookhouse.com\/products\/authentic-marketing-visha-kudhail-9781398625846","provider":"WR Book House","version":"1.0","type":"link"}