{"product_id":"b2b-a-to-z-bill-blaney-9780988497702","title":"B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies","description":"\u003cstrong\u003e\u003ci\u003e\"If you want to grow your business, you need to adopt\u003cbr\u003ethe strategies Bill outlines in this book.\" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDavid Meerman Scott\u003c\/strong\u003e\u003cbr\u003ebestselling author of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e, \u003cbr\u003enow in over 25 languages from Bulgarian to Vietnamese. \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003ci\u003e\"It was written in the stars that a man named Bill Blaney \u003cbr\u003ewould write the best B2B marketing book ever \" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eGeorge Lois\u003c\/strong\u003e\u003cbr\u003eadvertising legend and author of eight books, \u003cbr\u003eincluding\u003ci\u003e Damn Good Advice (For People With Talent )\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003ci\u003e\"Blaney does a fantastic job of synthesizing traditional and digital\u003cbr\u003e marketing tactics and strategies and making them relevant for \u003cbr\u003eB2B marketers. In fact, I'd go so far as to say that Blaney's\u003cbr\u003e explanations of strategies and tactics are more clear\u003cbr\u003e and more grounded and focused on generating sales and profits \u003cbr\u003ethan you might get from a more consumer focused book.\" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIvana Taylor\u003c\/strong\u003e\u003cbr\u003eSmall Business Trends \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003ci\u003e\"4 1\/2 out of 5 stars  I really enjoyed reading this book and bet you will to.\u003cbr\u003e Bill pulls no punches and tells it like it is.\" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eJeff Ogden\u003c\/strong\u003e\u003cbr\u003eMarketing Made Simple TV \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003ci\u003e\"It's a changed business environment for most companies these days. \u003cbr\u003eThis entire book offers vitally important information for B2B'ers.\" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePatricia Faulhaber\u003c\/strong\u003e\u003cbr\u003eBlog Critics \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cstrong\u003eFinally, a B2B marketing handbook for the digital age \u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eFinally, a B2B marketing handbook for the digital age \u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003ci\u003e\"When I first read this book my reaction was \"Yes, a book thatactually hits the mark and by someone who knows what he is doing \" \u003c\/i\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDodd \u0026amp; Associates\u003c\/strong\u003eHaving trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How to create advertising that brands your product or service smartly and breaks through the clutter.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. \u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e- How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) - and the logic behind why they work.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eFrom the trenches of the marketing business and for a clientele that's included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Blaney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0988497700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780988497702\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Denham Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.53d","brand":"Bill Blaney","offers":[{"title":"Paperback","offer_id":43947592909055,"sku":"9780988497702","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9fc8bf53-6347-45a4-ba5f-0dcf135a5cab.jpg?v=1681519630","url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-a-to-z-bill-blaney-9780988497702","provider":"WR Book House","version":"1.0","type":"link"}