{"product_id":"b2b-brand-strategy-ed-youngblood-9798993765518","title":"B2B Brand Strategy: Break through the noise","description":"\u003cp\u003e\u003cstrong\u003eB2B buyers don't care about your logo. They care about results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eB2B Brand Strategy\u003c\/strong\u003e is a practical, no-fluff guide that helps founders, consultants, and small business owners turn a vague \"we need a brand\" feeling into a clear, actionable strategy that drives trust, sales, and long-term growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is not about logos or color palettes, though they are also addressed. Instead, it walks you step-by-step through defining who you are, who you serve, and why customers will care about you and your offer. You'll connect the dots between brand, marketing, and sales so your message stops sounding generic and starts sounding like the obvious choice for the right customers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMove from a \"minimum viable brand\" to a strategic brand\u003c\/strong\u003e that does more than just \"get you by\" and supports growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudit and strengthen your current brand\u003c\/strong\u003e, even if you're already in market and feeling \"stuck.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClarify your brand foundation\u003c\/strong\u003e - purpose, vision, values, promise, and positioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefine and prioritize your ideal customers\u003c\/strong\u003e with practical, usable personas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranslate strategy into clear messaging\u003c\/strong\u003e that speaks to real buyer needs and business outcomes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlign brand, marketing, and sales\u003c\/strong\u003e so your website, content, and outreach all tell the same compelling story.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned as both a \u003cstrong\u003ehow-to guide and working resource\u003c\/strong\u003e, the paperback edition includes prompts, checklists, and links to supporting visual examples so you can apply each concept to your own business as you read.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is for you if: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou're a B2B founder, owner, or leader who knows your offer is strong but your story is not.\u003c\/li\u003e\n\u003cli\u003eYou're a marketer or consultant who needs a clear framework to guide brand discussions with stakeholders and clients.\u003c\/li\u003e\n\u003cli\u003eYou want a proven process and guidance-not theory-for building a brand that helps buyers buy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're ready to move beyond random tactics and define a strategic brand that prospects will notice and trust, \u003cstrong\u003estart your B2B brand strategy here.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ed Youngblood\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993765518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ed Youngblood\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.33d","brand":"Ed Youngblood","offers":[{"title":"Paperback","offer_id":49084281979135,"sku":"9798993765518","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-brand-strategy-ed-youngblood-9798993765518","provider":"WR Book House","version":"1.0","type":"link"}