{"product_id":"b2b-ecommerce-gerrit-heinemann-9783658385279","title":"B2B Ecommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade","description":"\u003cp\u003eThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerrit Heinemann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658385278\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658385279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 205\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.47d","brand":"Gerrit Heinemann","offers":[{"title":"Paperback","offer_id":44071033274623,"sku":"9783658385279","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_635e697f-bffc-40a8-8963-5474c1fabdf6.jpg?v=1685433764","url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-ecommerce-gerrit-heinemann-9783658385279","provider":"WR Book House","version":"1.0","type":"link"}