{"product_id":"b2b-influencer-marketing-nick-bennett-9781398615281","title":"B2B Influencer Marketing: Work with Creators to Generate Authentic and Effective Marketing","description":"\u003cp\u003e\u003cb\u003eHave you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTransform your B2B marketing strategy with the power of influencer marketing. \u003cb\u003eB2B Influencer Marketing\u003c\/b\u003e is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. \u003cp\u003e\u003c\/p\u003eExplore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Bennett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398615285\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398615281\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Nick Bennett","offers":[{"title":"Paperback","offer_id":46250777313535,"sku":"9781398615281","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f97d4837-4c2e-488a-9f08-36bcd587da35.jpg?v=1729601365","url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-influencer-marketing-nick-bennett-9781398615281","provider":"WR Book House","version":"1.0","type":"link"}