{"product_id":"b2b-marketing-fundamentals-kate-mackie-9781398619647","title":"B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue","description":"\u003cp\u003e\u003cb\u003eThis practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-proven marketing theories and frameworks and applying them to the very specific B2B marketplace, this book delivers a one-stop guide for early to mid-career marketers looking to develop their understanding of how B2B marketing works.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThere has never been a better time to be a B2B marketer, but navigating its complexities can pose challenges. This guide helps break down the complex world of B2B marketing for the next generation to develop the knowledge and skills they need to deliver strong B2B marketing strategies. Including content on how the use of AI and connected data can drive actional insight, this book gives you a thorough understanding of everything you need to know in B2B. \u003cp\u003e\u003c\/p\u003eWith real-world examples from companies such as Microsoft, Barclays, Mishcon de Raya and The Marketing Society, this guide explores not only of how to deliver results across brand, reputation, relationships and revenue, but also how you can communicate your plans, initiatives, results and ultimately revenue impact in a way that can be understood across the business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kate MacKie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398619647\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398619647\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Kate MacKie","offers":[{"title":"Paperback","offer_id":46640799809791,"sku":"9781398619647","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c318b3be-b921-47c6-be13-a588e87c0024.jpg?v=1740670551","url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-marketing-fundamentals-kate-mackie-9781398619647","provider":"WR Book House","version":"1.0","type":"link"}