{"product_id":"b2b-technology-marketing-hugh-taylor-9780615862941","title":"B2B Technology Marketing","description":"Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hugh Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615862942\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615862941\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Taylor Market Intelligence, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.47d","brand":"Hugh Taylor","offers":[{"title":"Paperback","offer_id":44119991156991,"sku":"9780615862941","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_551439bb-7ebc-48a1-a895-388b95601142.jpg?v=1687411981","url":"https:\/\/www.whiterainbookhouse.com\/products\/b2b-technology-marketing-hugh-taylor-9780615862941","provider":"WR Book House","version":"1.0","type":"link"}