{"product_id":"backbone-david-m-schneer-9798991213509","title":"Backbone: Surviving the Road Less Quantified - Toward a Deeper Understanding of Qualitative Research","description":"\u003cb\u003eThe Road to Deeper Understanding\u003c\/b\u003eEmbark on an eye-opening exploration of qualitative market research in David M. Schneer's Backbone. His compelling narrative interweaves a personal journey overcoming physical adversity with professional insights, unveiling the seven key traits of successful qualitative researchers: \u003cul\u003e\n\u003cli\u003ecuriosity (a compelling desire to learn)\u003c\/li\u003e\n\u003cli\u003epreparedness (rigorous study)\u003c\/li\u003e\n\u003cli\u003eextroversion (being a people person)\u003c\/li\u003e\n\u003cli\u003esynthesizing complexity (the ability to grasp sophisticated concepts)\u003c\/li\u003e\n\u003cli\u003elistening with your eyes (observing non-verbal communication)\u003c\/li\u003e\n\u003cli\u003egrit (resilience and grace under pressure)\u003c\/li\u003e\n\u003cli\u003eventurousness (willingness to explore and take risks)\u003c\/li\u003e\n\u003c\/ul\u003eThis groundbreaking book demonstrates why qualitative methods are indispensable for gaining a holistic understanding of customer behavior, complementing quantitative data with rich, nuanced insights. Schneer's pioneering integration of body language and AI tools with traditional qualitative techniques offers a glimpse into the future of market research. \u003cp\u003e\u003c\/p\u003eAn essential read for business leaders and aspiring researchers alike, this book illuminates the path to deeper, more meaningful customer insights for increasingly complex markets. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Wow! David has taken qualitative research to the next dimension.\"\u003c\/b\u003e\u003cbr\u003e- Regis McKenna \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Beautifully written and impactful!\"\u003c\/b\u003e\u003cbr\u003e- Linda Swindling, negotiation expert, speaker, coach, and bestselling author of \u003ci\u003eAsk Outrageously!\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"I love when I can learn something new, or see it in a new light, and David Schneer has done exactly that with \u003ci\u003eBackbone\u003c\/i\u003e.\"\u003c\/b\u003e\u003cbr\u003e- Joe Navarro, author of the international bestseller, \u003ci\u003eBe Exceptional\u003c\/i\u003e (Harper Collins) \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Engaging and masterfully told ... David Schneer's secret sauce is his own resilience, determination, curiosity and empathy. With these as his tools of the trade he shows us that qualitative research combined with a bit of AI can reveal the very core of the human condition to help us better understand each other and the world around us.\"\u003c\/b\u003e\u003cbr\u003e- Andy Cunningham, CEO Cunningham Collective, author of \u003ci\u003eGet to Aha!\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Backbone is the ultimate manual of qualitative analysis, that opens to the reader a new way of approaching the world - in business and life.\"\u003c\/b\u003e\u003cbr\u003e- Michael S. Malone, Silicon Valley Journalist and Author\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David M. Schneer\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798991213509\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quadrivium Libri\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.41d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePW Booklife Reviews\u003c\/i\u003e 01\/06\/2025","brand":"David M. Schneer","offers":[{"title":"Paperback","offer_id":46640817668351,"sku":"9798991213509","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73614ff3-c8d3-41c1-995f-44c507db6019.jpg?v=1740670590","url":"https:\/\/www.whiterainbookhouse.com\/products\/backbone-david-m-schneer-9798991213509","provider":"WR Book House","version":"1.0","type":"link"}