{"product_id":"balanced-scorecard-ade-asefeso-mcips-mba-9781499636338","title":"Balanced Scorecard","description":"The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and non-profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. The key problem identified in business is that many companies tend to manage their businesses based solely on financial measures. While that may have worked well in the past, the pace of business in today's world requires more comprehensive measures. Though financial measures are necessary, they can only report what has happened in the past - where a business has been, but not where it is headed. It is like driving a car by looking in the rear-view mirror.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ade Asefeso McIps Mba\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1499636334\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781499636338\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.45d","brand":"Ade Asefeso McIps Mba","offers":[{"title":"Paperback","offer_id":48175412904191,"sku":"9781499636338","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4d39e7ed-a50f-417a-a0c8-429a3afb60d1.jpg?v=1771333602","url":"https:\/\/www.whiterainbookhouse.com\/products\/balanced-scorecard-ade-asefeso-mcips-mba-9781499636338","provider":"WR Book House","version":"1.0","type":"link"}