{"product_id":"banking-analytics-george-m-haylett-9781838434007","title":"Banking Analytics: How to Survive and Thrive","description":"\u003cp\u003eThe need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBanking Analytics: How to Survive and Thrive\u003c\/em\u003e\u003c\/strong\u003e addresses these issues, plus: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOutlines the analytics strategy and approach for CEOs and senior execs\u003c\/li\u003e\n\u003cli\u003eLays out plentiful examples of applications that work for business managers\u003c\/li\u003e\n\u003cli\u003eIdentifies where to find the maximum value from the analytics contribution\u003c\/li\u003e\n\u003cli\u003eConsiders execution issues, including hiring, outsourcing, governance and control\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George M. Haylett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1838434003\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781838434007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e George Marcus Haylett\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"George M. Haylett","offers":[{"title":"Hardcover","offer_id":43993725927679,"sku":"9781838434007","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_23569a1a-8c8b-4843-843b-2a5e99533eb9.jpg?v=1683325954","url":"https:\/\/www.whiterainbookhouse.com\/products\/banking-analytics-george-m-haylett-9781838434007","provider":"WR Book House","version":"1.0","type":"link"}