{"product_id":"banking-on-digital-growth-james-robert-lay-9781544507729","title":"Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands","description":"\u003cp\u003eIf you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. \u003c\/p\u003e\u003cp\u003eConsumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. \u003c\/p\u003e\u003cp\u003eUp to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBanking on Digital Growth\u003c\/em\u003e, \u003cstrong\u003eJames Robert Lay\u003c\/strong\u003e unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Robert Lay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544507720\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544507729\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"James Robert Lay","offers":[{"title":"Hardcover","offer_id":44050749522175,"sku":"9781544507729","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e5e016db-7ca9-4ff3-a332-b8889b92c6aa.jpg?v=1685009018","url":"https:\/\/www.whiterainbookhouse.com\/products\/banking-on-digital-growth-james-robert-lay-9781544507729","provider":"WR Book House","version":"1.0","type":"link"}