{"product_id":"barack-obamas-social-media-lessons-bullock-david-9780578008028","title":"Barack Obama's Social Media Lessons for Business","description":"Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bullock David, Leary Brent, David Bullock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578008025\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578008028\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e White Bullock Group, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 0.35d","brand":"Bullock David","offers":[{"title":"Paperback","offer_id":45264993386751,"sku":"9780578008028","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_068a706e-c1c9-495c-a5ae-8b9d3be6da63.jpg?v=1713419843","url":"https:\/\/www.whiterainbookhouse.com\/products\/barack-obamas-social-media-lessons-bullock-david-9780578008028","provider":"WR Book House","version":"1.0","type":"link"}