{"product_id":"basics-graphic-design-03-neil-leonard-9781350170223","title":"Basics Graphic Design 03: Idea Generation","description":"Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. \u003ci\u003eBasics Graphic Design 03: Idea Generation\u003c\/i\u003e explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Leonard, Gavin Ambrose\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350170224\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350170223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 0.70d","brand":"Neil Leonard","offers":[{"title":"Paperback","offer_id":44042495164671,"sku":"9781350170223","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36014cd3-a8dd-459a-9b3b-663d22a206fb.jpg?v=1684961864","url":"https:\/\/www.whiterainbookhouse.com\/products\/basics-graphic-design-03-neil-leonard-9781350170223","provider":"WR Book House","version":"1.0","type":"link"}