{"product_id":"basics-of-marketing-for-mba-sanjeevani-pandey-9788119170029","title":"Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students","description":"Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sanjeevani Pandey,Pradip Kumar Sinha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8119170024\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788119170029\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gurucool Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Sanjeevani Pandey","offers":[{"title":"Paperback","offer_id":47452904259839,"sku":"9788119170029","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_01e21ccb-f884-4262-8032-0c9791d4c4bb.jpg?v=1761931175","url":"https:\/\/www.whiterainbookhouse.com\/products\/basics-of-marketing-for-mba-sanjeevani-pandey-9788119170029","provider":"WR Book House","version":"1.0","type":"link"}