{"product_id":"battle-exhortation-keith-yellin-9781611170542","title":"Battle Exhortation: The Rhetoric of Combat Leadership","description":"\u003cp\u003e\u003cb\u003eA commanding study of the motivational speech of military leaders across the centuries\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this groundbreaking examination of the symbolic strategies used to prepare troops for imminent combat, Keith Yellin offers an interdisciplinary look into the rhetorical discourse that has played a prominent role in warfare, history, and popular culture from antiquity to the present day. \u003ci\u003eBattle Exhortation\u003c\/i\u003e focuses on one of the most time-honored forms of motivational communication, the encouraging speech of military commanders, to offer a pragmatic and scholarly evaluation of how persuasion contributes to combat leadership and military morale. \u003c\/p\u003e\u003cp\u003eIn illustrating his subject's conventions, Yellin draws from the Bible, classical Greece and Rome, Spanish conquistadors, and American military forces. Yellin is also interested in how audiences are socialized to recognize and anticipate this type of communication that precedes difficult team efforts. To account for this dimension he probes examples as diverse as Shakespeare's \u003ci\u003eHenry V, \u003c\/i\u003e George C. Scott's portrayal of General George S. Patton, and team sports.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith Yellin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1611170540\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781611170542\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of South Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d\u003c\/p\u003e","brand":"Keith Yellin","offers":[{"title":"Paperback","offer_id":44213241250047,"sku":"9781611170542","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0da33b77-4a47-4f39-9ad8-769ae414a87e.jpg?v=1692112801","url":"https:\/\/www.whiterainbookhouse.com\/products\/battle-exhortation-keith-yellin-9781611170542","provider":"WR Book House","version":"1.0","type":"link"}