{"product_id":"bayesian-statistics-and-marketing-peter-e-rossi-9781394219117","title":"Bayesian Statistics and Marketing","description":"\u003cp\u003e\u003cb\u003eFine-tune your marketing research with this cutting-edge statistical toolkit\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBayesian Statistics and Marketing\u003c\/i\u003e illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. \u003c\/p\u003e\u003cp\u003eEconomists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. \u003c\/p\u003e\u003cp\u003eReaders of the second edition of \u003ci\u003eBayesian Statistics and Marketing\u003c\/i\u003e will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDiscussion of Bayesian methods in text analysis and Machine Learning\u003c\/li\u003e \u003cli\u003eUpdates throughout reflecting the latest research and applications\u003c\/li\u003e \u003cli\u003eDiscussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here\u003c\/li\u003e \u003cli\u003eExtensive case studies throughout to link theory and practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBayesian Statistics and Marketing\u003c\/i\u003e is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter E. Rossi, Greg M. Allenby, Sanjog Misra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394219113\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394219117\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.88d\u003c\/p\u003e","brand":"Peter E. Rossi","offers":[{"title":"Hardcover","offer_id":45897574613247,"sku":"9781394219117","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c31ccf53-c26a-4745-a57f-3545ee85a4fa.jpg?v=1721374246","url":"https:\/\/www.whiterainbookhouse.com\/products\/bayesian-statistics-and-marketing-peter-e-rossi-9781394219117","provider":"WR Book House","version":"1.0","type":"link"}