{"product_id":"be-a-media-magnet-jennifer-fortney-9798262739981","title":"Be a Media Magnet: The Bootstrappers Guide to PR: The No Agency Formula for Attracting Media Attention for Startups \u0026 Small Business","description":"\u003cb\u003eEver Wonder How Small Businesses \u0026amp; Startups Get Featured in Media?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe Secret Isn't Luck-It's Strategy. \u003cp\u003e\u003c\/p\u003eWhat if you could generate the same media buzz as million-dollar companies...even on a shoestring budget?\u003cbr\u003eIn today's crowded marketplace, media attention can be worth more than thousands in advertising spend. PR builds instant credibility, generates awareness and curiosity, drives website traffic, and can transform your business. But here's what most entrepreneurs don't know: You can do-it-yourself. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eDiscover the Insider Secrets That Turn Unknown Businesses Into Growing Brands\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBe a Media Magnet\u003c\/i\u003e reveals the exact strategies used by successful brands and agencies to create emotional connections that turn customers into raving fans and media into willing partners. Written by Jennifer Fortney-recognized as one of the Most Influential Startup and Small Business PR Professionals in the World-this isn't theory. These are battle-tested techniques from the trenches of real PR campaigns. \u003cp\u003e\u003c\/p\u003eInside This Game-Changing Guide, You'll Master: \u003cp\u003e\u003c\/p\u003e✓ Discover your authentic brand story (your \"why\")\u003cbr\u003e✓ The #1 Marketing Secret 95% of businesses completely ignore (but changes everything)\u003cbr\u003e✓ Modern PR Strategies that work in today's digital-first world\u003cbr\u003e✓ Step-by-Step Workbook Exercises that build your custom PR strategy\u003cbr\u003e✓ Concepts for pitches, press releases, and media outreach\u003cbr\u003e✓ Insider Tips from decades working with well known consumer brands and scrappy startups and small businesses \u003cp\u003e\u003c\/p\u003eWhether you're launching, scaling, or reinventing, this book is the playbook to: \u003cul\u003e\n\u003cli\u003eDiscover your authentic brand story (your \"why\")\u003c\/li\u003e\n\u003cli\u003ePitch like a pro and grab journalists' attention\u003c\/li\u003e\n\u003cli\u003eTurn media coverage into visibility, credibility, and customers\u003c\/li\u003e\n\u003cli\u003eAffiliates and nontraditional media\u003c\/li\u003e\n\u003cli\u003eBuild a PR strategy that grows with you in today's changing media landscape\u003c\/li\u003e\n\u003c\/ul\u003eIf you're ready to stop blending in and start getting noticed, this is your step-by-step guide to becoming your own PR powerhouse. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhy This Book Is Different\u003c\/b\u003e\u003cbr\u003eThis isn't just another marketing or PR book filled with fluff. \u003ci\u003eBe a Media Magnet\u003c\/i\u003e is an interactive workbook designed to create real results for your business. Each chapter includes hands-on exercises that will have you crafting compelling stories, strategy and building media relationships in the first week. \u003cp\u003e\u003c\/p\u003ePerfect for startup founders and small business owners: \u003cul\u003e\n\u003cli\u003eseeking credibility and visibility\u003c\/li\u003e\n\u003cli\u003eready to grow and scale \u003c\/li\u003e\n\u003cli\u003eare tired of being invisible in their market\u003c\/li\u003e\n\u003cli\u003eanyone who wants to master the art of storytelling for business growth long-term\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Fortney\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798262739981\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Jennifer Fortney","offers":[{"title":"Paperback","offer_id":47427818160383,"sku":"9798262739981","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_447aff1b-d4df-4a32-a63f-1837591619bc.jpg?v=1761581783","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-a-media-magnet-jennifer-fortney-9798262739981","provider":"WR Book House","version":"1.0","type":"link"}