{"product_id":"be-a-person-enterprise-ken-morris-jd-9781463592127","title":"Be a Person - Enterprise Executive Edition: Understanding how to build your enterprise's social presence online - Fast!","description":"Be a Person - enterprise executive edition Social media books are a dime a dozen, but this book presents everything an enterprise executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. By reading this book, executives can learn how social media can improve the bottom line, employee engagement and retention, and organizational efficiency. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Morris Jd,Robbie Johnson,Mike Ellsworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463592124\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463592127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.28d","brand":"Ken Morris Jd","offers":[{"title":"Paperback","offer_id":48217376129279,"sku":"9781463592127","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fde11e6e-101f-4ce6-8313-f57fa45e1bc1.jpg?v=1771996829","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-a-person-enterprise-ken-morris-jd-9781463592127","provider":"WR Book House","version":"1.0","type":"link"}