{"product_id":"be-a-person-ken-morris-jd-9781463568962","title":"Be a Person: Understanding how to build your business' social presence online - Fast!","description":"\u003cb\u003eBe a Person - small and medium business executive edition\u003c\/b\u003e \u003cp\u003eSocial media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. \u003c\/p\u003e\u003cp\u003eThis is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. \u003c\/p\u003e\u003cp\u003eTopics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. \u003c\/p\u003e\u003cp\u003eWritten in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Morris Jd,Robbie Johnson,Mike Ellsworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463568967\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463568962\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.28d\u003c\/p\u003e","brand":"Ken Morris Jd","offers":[{"title":"Paperback","offer_id":48217375998207,"sku":"9781463568962","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b8bb45b-62ab-4d62-ab99-8a32955c5273.jpg?v=1771996828","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-a-person-ken-morris-jd-9781463568962","provider":"WR Book House","version":"1.0","type":"link"}