{"product_id":"be-a-person-the-ken-morris-jd-9781463729813","title":"Be a Person - The Social Operating Manual for Enterprises: Everything you need to build your enterprise social presence online - Fast!","description":"Social media books are a dime a dozen, but this book presents everything an enterprise needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your business's social media presence. Topics in this version include: The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers. A companion volume - Be a Person - Enterprise Executive Version - is designed for use by enterprise leaders who need to understand the \"whys\" more than the \"how-to's\" of social media. Written in an easy, informal, non-technical style, the book presents everything enterprises need to understand how to build a social presence online - Fast!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken Morris Jd,Robbie Johnson,Mike Ellsworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463729812\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463729813\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/25\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.99w x 0.88d","brand":"Ken Morris Jd","offers":[{"title":"Paperback","offer_id":48217376424191,"sku":"9781463729813","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1311a2c7-181a-4b6e-ac74-f56e346ad931.jpg?v=1771996830","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-a-person-the-ken-morris-jd-9781463729813","provider":"WR Book House","version":"1.0","type":"link"}