{"product_id":"be-a-sequoia-not-a-nicolas-darveau-garneau-9781400254248","title":"Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies","description":"\u003cp\u003e\u003cstrong\u003eLearn the secrets of the Sequoias and how long-term success comes from implementing a strategy that maximizes growth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome companies continually prune, focusing mainly on short-term efficiency and perfection. Others maximize sustainable, longer term profitable growth, even if everything isn't perfect in the very short term. Over time, companies that focus on growth will perform better. From 2002 to 2021, the top 20% best performing companies in the world accounted for 116% of all the profit growth.\u003c\/p\u003e\u003cp\u003eAs the Chief Evangelist at Google for five years, Nicolas Darveau Garneau had the incredible opportunity to advise over 1,000 companies on their growth strategy. This book draws from hundreds of conversations with CEOs when they were making difficult decisions. It focuses on the latest, most innovative digital growth techniques reshaping industries today, presenting strategies that have worked across multiple industries and company sizes.\u003c\/p\u003e\u003cp\u003eDarveau-Garneau's unique vantage point in these confidential, exclusive meetings with CEOs allowed him to uncover seven secrets that propelled them to extraordinary success: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximize Profitable Growth\u003c\/strong\u003e. \u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocus on the longer term: \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcquire the most valuable customers. \u003c\/strong\u003e \u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRadically improve the profits of existing customers. \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTake your brand to a whole new level.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDeliver an amazing customer experience.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEvolve faster.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicolas Darveau-Garneau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1400254248\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400254248\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Nicolas Darveau-Garneau","offers":[{"title":"Hardcover","offer_id":47001408209151,"sku":"9781400254248","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad2b3ebf-7bb9-44f5-84e1-8e9d3decee77.jpg?v=1751600984","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-a-sequoia-not-a-nicolas-darveau-garneau-9781400254248","provider":"WR Book House","version":"1.0","type":"link"}