{"product_id":"be-brandyou-lorraine-taylor-9781986337281","title":"be BrandYOU: A Personal Guide to Living the Life You Desire and Deserve","description":"Do you want to clarify your identity in our globally connected world? \u003cp\u003e\u003c\/p\u003e \u003cb\u003eBEing BrandYOU is not just a good idea today, it is ESSENTIAL\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003ebe BrandYOU is for YOU.\u003c\/b\u003e It answers the \u003cb\u003eWHY\u003c\/b\u003e and the \u003cb\u003eHOW\u003c\/b\u003e to live BrandYOU in our globally connected world today. This book will inspire you to live your passion, to build your brand community and to live a lifestyle that you desire and deserve today. \u003cp\u003e\u003c\/p\u003e There are FOUR parts to the book, be BrandYOU. These parts combined together create a pathway for you to follow and work through as you develop your personal brand, build your community, and live a lifestyle in balance and rhythm. As you follow this pathway you will enjoy the full benefits of living the life that you desire and deserve. In so doing, you will live a life that passionately and positively makes an IMPACT in our world today. \u003cp\u003e\u003c\/p\u003e \u003cb\u003ePart One focuses on YOU\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Chapter 1 - \u003cb\u003eIDENTITY\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Your identity is how you define yourself, it is your perceived view of who you are and how you fit into the world. This section explores how your identity, which is defined both internally and externally, is closely aligned with your dreams, your values, and your passion. \u003cp\u003e\u003c\/p\u003e Chapter 2 -\u003cb\u003ePERSONAL BRAND\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Your personal brand is the perception that others have of you. This section explores how you can strategically manage the perceptions that others have of you in our globally connected world today. This is based on a clear understanding of your true identity and how you effectively communicate the best version of yourself to others. \u003cp\u003e\u003c\/p\u003e \u003cb\u003ePart Two focuses on your COMMUNITY\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Chapter 3 -\u003cb\u003eSOCIAL MEDIA\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Today, like no generation before, you have the ability to connect with a global audience through the social technological tools that are available. This section explores how we as humans are inherentlysocial and how you as your own personal brand can connect and converse on a global scale. \u003cp\u003e\u003c\/p\u003e Chapter 4 - \u003cb\u003eCOMMUNITY\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Communities today exist both online and offline, whilst many are a woven mixture of the two. This section explores the development of your BrandYOU Community that is driven by your passions and values. \u003cp\u003e\u003c\/p\u003e \u003cb\u003ePart Three focuses on your LIFESTYLE\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Chapter 5 - \u003cb\u003eBALANCE\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e It is important to achieve balance as a personal brand so that you can seamlessly live the best version of yourself each day. In this section, you will explore the five areas needed to live a balanced BrandYOU lifestyle. You will learn about 'the glue' that holds these five parts of your life together. \u003cp\u003e\u003c\/p\u003e Chapter 6 - \u003cb\u003eRHYTHM\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Achieving life balance is the first step. The next challenge then becomes how to maintain that balance. In this section, you will explore how to develop a rhythm for your personal brand that will allow you to live the lifestyle that you desire and deserve. \u003cp\u003e\u003c\/p\u003e \u003cb\u003ePart Four focuses on your IMPACT in the world\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Chapter 7 - \u003cb\u003ebe BrandYOU to IMPACToday\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Once you develop a life rhythm for your unique and special personal brand, you will be positively impacting your world today. In this section, you will embrace the opportunities that you have as a personal brand to live your legacy and to write your own BrandYOU story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lorraine Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1986337286\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781986337281\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.46d","brand":"Lorraine Taylor","offers":[{"title":"Paperback","offer_id":44042502897919,"sku":"9781986337281","price":16.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a03eb48b-efa6-4e2f-bfad-6df03294fe37.jpg?v=1684961910","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-brandyou-lorraine-taylor-9781986337281","provider":"WR Book House","version":"1.0","type":"link"}