{"product_id":"be-brief-be-bright-be-jay-frost-9781583480168","title":"Be Brief. Be Bright. Be Gone.: Career Essentials for Pharmaceutical and Biotechnology Sales Representatives","description":"\u003cb\u003eA great way to jump-start your career in pharmaceutical and biotechnology sales \u003c\/b\u003e \u003cp\u003e'Be brief, be bright, be gone\" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBe brief-Keep your sales presentations short and to the point.\u003c\/li\u003e \u003cli\u003eBe bright-Understand your product and its clinical context.\u003c\/li\u003e \u003cli\u003eBe gone-Respect your customer's time.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBut that is only one piece of advice an aspiring representative should retain from this book. This book also covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePros and cons of a career in pharma\/biotech sales\u003c\/li\u003e \u003cli\u003eHow to land a job with a major pharma\/biotech company\u003c\/li\u003e \u003cli\u003eGetting to know your customers (physicians and hospitals)\u003c\/li\u003e \u003cli\u003eSelling skills, basic etiquette, sales call basics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e.and lots more, including 10 key tips that help ensure long-term career success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThis is the book that top pharmaceutical and biotech sales trainers have asked for \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"I wish I read this book when I got started. It is easily the best book I have seen on the subject.\"\u003c\/i\u003e-Ellen F. Simes, Springfield, MA, Pharma\/biotech trainer\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Anyone even thinking about a career in the industry should read this book.\u003c\/i\u003e\"-Pam Marinko, Wilmington, NC, Pharma\/biotech trainer\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Wow  Very well done. Some really good information for folks just starting out-and for veterans like me, too.\"\u003c\/i\u003e-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Frost\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1583480161\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781583480168\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.04w x 0.45d","brand":"Jay Frost","offers":[{"title":"Paperback","offer_id":43939782066431,"sku":"9781583480168","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_c8c3c7d0-648c-4d05-9622-084f1e516bd8.jpg?v=1681443449","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-brief-be-bright-be-jay-frost-9781583480168","provider":"WR Book House","version":"1.0","type":"link"}