{"product_id":"be-data-analytical-jordan-morrow-9781398609303","title":"Be Data Analytical: How to Use Analytics to Turn Data Into Value","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eData needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. \u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e\u003c\/b\u003e reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBe Data Analytical\u003c\/i\u003e \u003c\/b\u003eexamines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jordan Morrow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398609307\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398609303\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Jordan Morrow","offers":[{"title":"Hardcover","offer_id":44132163911935,"sku":"9781398609303","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_551005ed-a402-4588-b786-1a6ac7513aab.jpg?v=1687478602","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-data-analytical-jordan-morrow-9781398609303","provider":"WR Book House","version":"1.0","type":"link"}