{"product_id":"be-different-stan-silverman-9781949991741","title":"Be Different!: The Key to Business and Career Success","description":"\u003cp\u003e\u003cb\u003eThe fundamental goal of any \u003ci\u003ebusiness\u003c\/i\u003e is to be different\u003c\/b\u003e-to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer\/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe fundamental goal of any \u003ci\u003eindividual\u003c\/i\u003e is to be different\u003c\/b\u003e-to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book teaches how to be different.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stan Silverman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1949991741\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781949991741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Stan Silverman","offers":[{"title":"Paperback","offer_id":43983091400959,"sku":"9781949991741","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1ead18d0-e6aa-49b0-a2cf-9153615b3e81.jpg?v=1683264623","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-different-stan-silverman-9781949991741","provider":"WR Book House","version":"1.0","type":"link"}