{"product_id":"be-jessica-zweig-9781683646990","title":"Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself","description":"\u003cp\u003e\u003cb\u003eBuild your confidence, increase your value, and make a lasting impact--a brand authenticity expert shares her most powerful secrets.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Everyone in marketing is talking \"authenticity.\" Which means making a personal or professional brand should be simpler than ever, right? What could be easier than \"being yourself?\" \u003cp\u003e\u003c\/p\u003e Simple? Sure. But \u003ci\u003eeasy? \u003c\/i\u003eNot so much. \u003cp\u003e\u003c\/p\u003e Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good \u003ci\u003eand\u003c\/i\u003e bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. \u003cp\u003e\u003c\/p\u003e Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With \u003ci\u003eBe: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself\u003c\/i\u003e, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. \"I'm opening up the freakin' vault to SimplyBe.'s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that's keeping the \u003ci\u003ereal you \u003c\/i\u003efrom shining through,\" she says, including: \u003cp\u003e\u003c\/p\u003e- Branding Reinvented--Forget the hacks and tricks, it's time to learn what personal branding is really about.\u003cbr\u003e- Embracing Your Sh*t--All that stuff you think you need to hide? That's actually your most important resource \u003cbr\u003e- Your Vibe Attracts Your Tribe--Learn to magnetize the people who most want to support you (and they're out there).\u003cbr\u003e- Your Personal Brand Hologram(R)--SimplyBe.'s universal framework can crystallize your utterly unique brand platform.\u003cbr\u003e- The Supernova(TM)--Create winning content with the secret sauce of consistency and clarity.\u003cbr\u003e- The Pinnacle Content Framework(TM)--Take the stress out of strategy and find the most direct, effective path toward your goals.\u003cbr\u003e- Getting Social Media Right--Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.\u003cbr\u003e- Living Your Brand--Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world. \u003cp\u003e\u003c\/p\u003e\"We are living at an inflection point,\" says Jessica Zweig. \"For any brand--business or personal--the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, \u003ci\u003eclarity is. \u003c\/i\u003eYour best strategy? Service and generosity. Your best solution? Authenticity.\" Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only \u003ci\u003eyou \u003c\/i\u003ecan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jessica Zweig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1683646991\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781683646990\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sounds True\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 0.90d","brand":"Jessica Zweig","offers":[{"title":"Hardcover","offer_id":44051980255487,"sku":"9781683646990","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea4cb92e-e5f1-45ce-ba35-ee92e8cec18d.jpg?v=1685016294","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-jessica-zweig-9781683646990","provider":"WR Book House","version":"1.0","type":"link"}