{"product_id":"be-smarter-than-a-ceo-j-j-medney-9780615553382","title":"Be Smarter Than A CEO In 30 Days","description":"As a businessman\/attorney, I wrote BE SMARTER THAN A CEO IN 30 DAYS because - while many in the business community are skilled in social media, smartphones and iPads - they do not know what makes a company grow and turn profitable. To be successful in today's marketplace, you must be savvy in both digital technology and the basic building blocks of business. This is why I brought together the insight and wisdom of over 50 business leaders - luminaries ranging from Mark Zuckerberg (Facebook), Sam Palmisano (IBM), and Larry Page (Google) to former CEOs as Jack Welch (GE), Louis Gerstner (IBM) and Lewis Platt (HP). You will gain a broad-based understanding of strategy, customers, marketing, management, innovation, product lines, entrepreneurship, knowledge employees, going global - even how to interpret a financial statement. You will be offered a series of sophisticated business tactics that I have employed over the years. You will encounter my \"shoestring strategy\" in turning an entry-level salesperson into a resourceful business professional and opening the door to a lifetime of higher earnings. A world of knowledge will be passed on to you. A ROADMAP FOR SUCCESS As the former Director of Management Development at IBM, Walter Schiff declared, \"I only wish I had BE SMARTER THAN A CEO IN 30 DAYS to utilize in the Management Training Programs I was responsible for...it is a must read for people on the fast track.\" Chris Ponzio, SVP of LevLane Advertising in Philadelphia writes, \"Who needs an MBA? BE SMARTER THAN A CEO IN 30 DAYS gets to the heart of smart business thinking. Whether you are climbing the corporate ladder or going down an entrepreneurial road, J.J. Medney provides a roadmap for success.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. J. Medney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615553389\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615553382\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e J.J. Medney \u0026amp; Associates\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.46d","brand":"J. J. Medney","offers":[{"title":"Paperback","offer_id":48086748627199,"sku":"9780615553382","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_779d69ea-18e7-4421-8621-29c9a0e7b029.jpg?v=1769096350","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-smarter-than-a-ceo-j-j-medney-9780615553382","provider":"WR Book House","version":"1.0","type":"link"}