{"product_id":"be-your-own-lobbyist-amy-handlin-9780313381553","title":"Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government","description":"\u003cp\u003e\u003cb\u003eThis book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhen big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own--until now. Equally useful to entrepreneurs and established owner\/managers, \u003ci\u003eBe Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government\u003c\/i\u003e is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ. \u003cp\u003e\u003c\/p\u003eReaders will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy--targeting, tools, and tactics--but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, \u003ci\u003eBe Your Own Lobbyist\u003c\/i\u003e shows how even a small business can get a fair shake in the halls of government.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amy Handlin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313381550\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313381553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 117","brand":"Amy Handlin","offers":[{"title":"Hardcover","offer_id":48135978385663,"sku":"9780313381553","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30816010-a1f6-4db8-a8ff-d8c73ea80b4e.jpg?v=1770159701","url":"https:\/\/www.whiterainbookhouse.com\/products\/be-your-own-lobbyist-amy-handlin-9780313381553","provider":"WR Book House","version":"1.0","type":"link"}