{"product_id":"beat-the-incumbent-louis-perron-9781635768404","title":"Beat the Incumbent: Proven Strategies and Tactics to Win Elections","description":"Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US's Barack Obama, Ukraine's Volodymyr Zelensky, and France's Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. \u003cp\u003e\u003c\/p\u003eReaders interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election. \u003cp\u003e\u003c\/p\u003eWith over a decade of experience orchestrating political campaigns around the globe, Perron's \u003ci\u003eBeat the Incumbent \u003c\/i\u003eis the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Louis Perron\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1635768403\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781635768404\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Radius Book Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.06w x 1.02d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Louis Perron","offers":[{"title":"Hardcover","offer_id":48991587696895,"sku":"9781635768404","price":28.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/beat-the-incumbent-louis-perron-9781635768404","provider":"WR Book House","version":"1.0","type":"link"}