{"product_id":"becoming-a-digital-marketer-anya-gildner-9781733794879","title":"Becoming A Digital Marketer: Gaining the Hard \u0026 Soft Skills for a Tech-Driven Marketing Career","description":"\u003cp\u003eIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003ePart 1\u003c\/strong\u003e, you'll learn the hard skills crucial to a marketing career, like: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eorganic search (SEO)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003epaid advertising (PPC)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003esocial media marketing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ereporting \u0026amp; analytics\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ebranding \u0026amp; copywriting\u003c\/li\u003e\n\u003cli\u003eemail marketing\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn \u003cstrong\u003ePart 2\u003c\/strong\u003e, you'll read about the soft skills essential to business, like: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewriting emails\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003einvoicing \u0026amp; sales\u003c\/li\u003e\n\u003cli\u003egetting an entry level position\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eworking as a marketing freelancer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003estarting your marketing agency\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ehow to work remotely\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout The Authors\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAuthors Gil \u0026amp; Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in \u003cem\u003eInc Magazine\u003c\/em\u003e, the \u003cem\u003eNew York Times\u003c\/em\u003e, \u003cem\u003eArkansas Business\u003c\/em\u003e, the \u003cem\u003eWashington Post\u003c\/em\u003e, and more. They regularly speak at industry conferences and conduct corporate \u0026amp; academic training seminars.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anya Gildner, Gil Gildner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1733794875\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781733794879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Baltika Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d","brand":"Anya Gildner","offers":[{"title":"Paperback","offer_id":44051833487615,"sku":"9781733794879","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0503768c-fe49-4b11-8476-db083a0edf05.jpg?v=1685015442","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-a-digital-marketer-anya-gildner-9781733794879","provider":"WR Book House","version":"1.0","type":"link"}