{"product_id":"becoming-ai-native-terence-c-m-tse-9781032907635","title":"Becoming AI Native: Charting the Next AI Frontier","description":"\u003cp\u003eThis engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced maths degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely beneficial and what is merely hype, all while demonstrating how to leverage AI to address real-world business challenges.\u003c\/p\u003e\u003cp\u003eThe first half of the book serves as an essential playbook for businesses eager to understand AI's potential. It cuts through the jargon, illuminating what AI can achieve and showcasing how organisations are already harnessing it to save time, enhance efficiency, and secure a competitive advantage.\u003c\/p\u003e\u003cp\u003eThe second half introduces the concept of the \"AI Native\"--a future where AI is seamlessly integrated into business operations and daily life. This transformation opens thrilling opportunities, including new markets and creative work methods. It also prompts critical questions, like what happens when AI falters? The book carefully balances optimism with caution, offering insights that inspire thoughtful reflection.\u003c\/p\u003e\u003cp\u003eWhether you're leading a team, launching a startup, or gearing up for a technology-driven career, this book equips readers to make informed decisions about AI. It is an essential resource for executives, entrepreneurs, and graduate students alike, stripping away the buzzwords to deliver actionable insights.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terence C. M. Tse,Mark Esposito,Danny Goh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032907630\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032907635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d","brand":"Terence C. M. Tse","offers":[{"title":"Paperback","offer_id":48089400541439,"sku":"9781032907635","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7cf2f43f-3780-4f84-b809-71c2900f148a.jpg?v=1769110017","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-ai-native-terence-c-m-tse-9781032907635","provider":"WR Book House","version":"1.0","type":"link"}