{"product_id":"becoming-essential-laureen-knudsen-9781637635827","title":"Becoming Essential: The Proven Plan to Reinvent Your Career in the Age of Disruption","description":"\u003cb\u003e\u003cstrong\u003eIn a world where AI is reshaping work, \u003c\/strong\u003e\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003ci\u003e\u003cb\u003eBecoming Essential\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003e\u003cstrong\u003eshows you how to stay valuable by mastering what technology can't replace. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBecoming Essential\u003c\/i\u003e, technology executive and transformation leader Laureen Knudsen offers a powerful road map for staying relevant and valuable in a world being reshaped by artificial intelligence. \u003cp\u003e\u003c\/p\u003e After more than three decades leading transformation inside Fortune 1000 companies, Knudsen discovered a critical truth most career advice misses: Technology doesn't eliminate value. It changes where value lives. The professionals who thrive aren't the ones who compete with machines. They're the ones who understand and communicate their Professional Identity. \u003cp\u003e\u003c\/p\u003e Drawing on real-world experience and The Essential Professional Method(TM), Knudsen shows readers how to discover and articulate their Professional Identity, rethink their role, reposition their strengths, and create opportunities in a rapidly evolving workplace. This is not about chasing job titles--it's about redefining how you contribute. \u003cp\u003e\u003c\/p\u003e Whether you're navigating disruption, feeling stuck, or preparing for what's next, \u003ci\u003eBecoming Essential\u003c\/i\u003e offers a clear and practical path forward. \u003cp\u003e\u003c\/p\u003e In this book, readers will discover how to: \u003cbr\u003e \u003cul\u003e \u003cli\u003eIdentify the uniquely human strengths that set their work apart\u003c\/li\u003e \u003cli\u003eReframe their experience to create new opportunities--not compete for existing roles\u003c\/li\u003e \u003cli\u003eNavigate disruption and uncertainty with clarity and confidence\u003c\/li\u003e \u003cli\u003eBuild multiple income streams and long-term career resilience\u003c\/li\u003e \u003cli\u003eApply The Essential Professional Method to navigate future technological change with confidence\u003c\/li\u003e \u003cli\u003eOvercome fear, self-doubt, and hesitation in times of change\u003c\/li\u003e \u003cli\u003eBuild relationships and communities that accelerate growth\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eBecoming Essential\u003c\/i\u003e is more than a career strategy. It's a new way of thinking about value, work, and what it means to matter in the age of AI.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laureen Knudsen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637635826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637635827\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mission Driven Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003c\/strong\u003e","brand":"Laureen Knudsen","offers":[{"title":"Hardcover","offer_id":48852859977983,"sku":"9781637635827","price":28.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-essential-laureen-knudsen-9781637635827","provider":"WR Book House","version":"1.0","type":"link"}