{"product_id":"becoming-facebook-mike-hoefflinger-9781400244034","title":"Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World","description":"\u003cp\u003e\u003cstrong\u003eDiscover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook's growing pains, stumbles, and reinventions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBecoming Facebook\u003c\/em\u003e, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Facebook recovered from its \"disastrous\" IPO\u003c\/li\u003e\n\u003cli\u003eHow the growth team achieved the impossible\u003c\/li\u003e\n\u003cli\u003eWhy Facebook's newsfeed ads were the company's most important business decision ever \u003c\/li\u003e\n\u003cli\u003eHow Google+ attacked and lost\u003c\/li\u003e\n\u003cli\u003eWhy and how Instagram and WhatsApp were added\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Hoefflinger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 140024403X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400244034\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.70d","brand":"Mike Hoefflinger","offers":[{"title":"Paperback","offer_id":46670516977919,"sku":"9781400244034","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c1fec36f-5b3c-426c-a412-bf5c1453caaf.jpg?v=1741316957","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-facebook-mike-hoefflinger-9781400244034","provider":"WR Book House","version":"1.0","type":"link"}