{"product_id":"becoming-la-raza-jos-g-izaguirre-iii-9780271098753","title":"Becoming La Raza: Negotiating Race in the Chican@ Movement(s)","description":"\u003cp\u003eIn 1965, striking farm workers in the San Joaquin Valley sparked the beginning of the Chican@ movement. As the movement quickly gained traction across the southwestern United States, public frictions emerged and splits among activists over strategic political decisions. Jos? G. Izaguirre III explores how these disagreements often hinged on the establishment of a racial(ized) identity for Mexican Americans, leading to the formation of La Raza Unida, a political party dedicated to naming and defending Mexican Americans as a racialized community.\u003c\/p\u003e\u003cp\u003eThrough close readings of figures, vocabularies, and visualizations of iconic texts of the Chican@ Movement--including El Plan de Delano, Rodolfo \"Corky\" Gonzales's \"I Am Joaquin,\" and newspapers like \u003ci\u003eEl Grito del Norte\u003c\/i\u003e and \u003ci\u003eLa Raza\u003c\/i\u003e--Izaguirre demonstrates that la raza was never singular or unified. Instead, he reveals a racial identity that was (re)negotiated, (re)invented, and (re)circulated against a Cold War backdrop that heightened rhetorics of race across the globe and increasingly threatened Mexican American bodies in the Vietnam War. In lieu of a unified nationalist movement, Izaguirre argues that activists energized and empowered La Raza as a political community by making the Chican@ movement multivocal, global, and often aligned with whiteness.\u003c\/p\u003e\u003cp\u003eFor scholars of political movements, US history, race, or rhetoric, \u003ci\u003eBecoming La Raza \u003c\/i\u003ewill provide a valuable perspective on one of the most important civil rights movements of the twentieth century.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jos? G. Izaguirre III\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0271098759\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780271098753\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penn State University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Jos? G. Izaguirre III","offers":[{"title":"Hardcover","offer_id":46571213783295,"sku":"9780271098753","price":101.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f38863a8-3278-4103-9aa0-32f0ebf8e90f.jpg?v=1738807573","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-la-raza-jos-g-izaguirre-iii-9780271098753","provider":"WR Book House","version":"1.0","type":"link"}