{"product_id":"becoming-the-vendor-of-choice-rick-segel-9781934683019","title":"Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships","description":"Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the \"R\" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued \"must-have\" resource to your retail customers. You'll learn how to: - Educate your retailers while positioning yourself as an expert in your industry - Create retailer friendly, store-focused co-op advertising - Work with your customers to hold promotions that pay - Help your retailers create and maintain a web presence - Use tradeshows as powerful relationship-building events \"Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started.\"- Steve Lang, Chairman of the Board, Mon Cheri Bridals \"Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!\" - Sal Macaluso, CEO, EFashion Central\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rick Segel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1934683019\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781934683019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Specific House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.46d","brand":"Rick Segel","offers":[{"title":"Paperback","offer_id":48445904814335,"sku":"9781934683019","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c0fd324-1ef9-4c99-ba30-d1cce542fef0.jpg?v=1777221401","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-the-vendor-of-choice-rick-segel-9781934683019","provider":"WR Book House","version":"1.0","type":"link"}