{"product_id":"becoming-unstuck-ed-rieker-9798994938409","title":"Becoming Unstuck: From Gift-Wrapped Indifference to Authentic Demand","description":"\u003cp\u003e\u003cstrong\u003eDon't build until it's real.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStartup books assume you have a good idea. This one makes you prove it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou've been told to \"talk to customers.\" You've had the conversations. People smiled, nodded, said \"that's really interesting,\" and then never followed up. That's gift-wrapped indifference. You can't tell if anyone actually wants what you're building or if they're just being nice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows you how to find out. Step-by-step tools walk you through every conversation, track what you're hearing, and show you what you're missing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt comes down to one question: Does your buyer feel real pressure to act, or are they just being polite?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll find how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTest your idea before you spend a dime building it\u003c\/li\u003e\n\u003cli\u003eTell the difference between \"sounds interesting\" and \"take my money\"\u003c\/li\u003e\n\u003cli\u003eHave conversations that give you honest answers, not polite ones\u003c\/li\u003e\n\u003cli\u003eFigure out who would actually pay, not just who has the problem\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecoming Unstuck introduces a complete demand-validation methodology built from patterns observed across hundreds of startups. The book covers problem discovery, buyer and user identification, solution definition, customer pathways, market sizing, micro-offer testing, unfair advantage analysis, authentic demand measurement, and evidence-based storytelling. Each chapter includes frameworks, real team examples, and hands-on workshops. A companion suite of interactive tools at becoming-unstuck.com provides AI-coached versions of every workshop, a micro-interaction tracker, and a field conversation guide.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor founders, incubator mentors, accelerator facilitators, and anyone who needs to know whether an idea has legs before investing months building it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStop guessing and start measuring whether your idea has legs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ed Rieker\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994938409\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Copperhill House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.97d","brand":"Ed Rieker","offers":[{"title":"Paperback","offer_id":48437877375231,"sku":"9798994938409","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a33ebeca-a2cc-4c70-84f7-1039a46dc97a.jpg?v=1777167378","url":"https:\/\/www.whiterainbookhouse.com\/products\/becoming-unstuck-ed-rieker-9798994938409","provider":"WR Book House","version":"1.0","type":"link"}