{"product_id":"beeronomics-johan-swinnen-9780198808305","title":"Beeronomics: How Beer Explains the World","description":"From prompting a transition from hunter-gatherer, to an agrarian lifestyle in ancient Mesopotamia, to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. \u003cem\u003eBeeronomics: How Beer Explains the World\u003c\/em\u003e tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. \u003cp\u003e\u003c\/p\u003eAt the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. \u003cem\u003eBeeronomics\u003c\/em\u003e covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBeeronomics\u003c\/em\u003e examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration -- one multinational AB InBev, claims 46% of all beer profits -- but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. \u003cem\u003eBeeronomics\u003c\/em\u003e surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Johan Swinnen, Devin Briski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0198808305\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780198808305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.60w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eShelf Awareness\u003c\/i\u003e 12\/15\/2017","brand":"Johan Swinnen","offers":[{"title":"Hardcover","offer_id":43990105489663,"sku":"9780198808305","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_81e2fdec-f09c-4432-bd54-7f189a4fdc74.jpg?v=1683303023","url":"https:\/\/www.whiterainbookhouse.com\/products\/beeronomics-johan-swinnen-9780198808305","provider":"WR Book House","version":"1.0","type":"link"}