{"product_id":"before-buying-cybersecurity-nikolay-gul-9798992744095","title":"Before Buying Cybersecurity: How to Evaluate, Negotiate, and Partner with IT Security Providers","description":"\u003cp\u003eMost leaders don't struggle because cybersecurity is too technical-they struggle because the industry makes everything sound complicated. That confusion leads to overspending, vendor dependence, and decisions driven by fear instead of facts.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBefore Buying Cybersecurity\u003c\/em\u003e gives business leaders a clear, practical way to evaluate providers, compare proposals, and understand what they are actually paying for. It removes jargon and sales noise so readers can focus on outcomes, value, and real protection.\u003c\/p\u003e\u003cp\u003eThe book provides decision frameworks, negotiation guidance, risk-clarity models, and executive-level explanations that help organizations avoid common traps and make confident, verifiable choices. It shows how to read proposals the way security professionals do-by assessing assumptions, hidden costs, service gaps, and whether a provider's promises match their capabilities.\u003c\/p\u003e\u003cp\u003eReaders will learn how to compare MSPs and IT security vendors using objective criteria, how to ask questions that reveal true competence, and how to align cybersecurity spending with real business priorities instead of generic checklists. The guidance applies equally to small businesses, growing organizations, and established companies navigating complex IT environments.\u003c\/p\u003e\u003cp\u003eWhether you are selecting a new provider, reviewing a cybersecurity proposal, planning next year's IT budget, or simply trying to understand what \"good security\" should look like, this book offers a structure leaders can trust-without requiring a technical background. It is a practical companion for anyone who wants clarity, better decisions, and long-term confidence in their cybersecurity strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nikolay Gul\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992744095\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Future-Proof Marketing Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Nikolay Gul","offers":[{"title":"Paperback","offer_id":47931244052735,"sku":"9798992744095","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c4bd8e5-0e7d-4a33-a6a2-3af21304bc4a.jpg?v=1766347433","url":"https:\/\/www.whiterainbookhouse.com\/products\/before-buying-cybersecurity-nikolay-gul-9798992744095","provider":"WR Book House","version":"1.0","type":"link"}