{"product_id":"behavioral-decision-theory-kazuhisa-takemura-9789811654527","title":"Behavioral Decision Theory: Psychological and Mathematical Descriptions of Human Choice Behavior","description":"This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people's decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems-such as those associated with the utility theory widely used in economics-have been established.\u003cbr\u003eThe utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people's decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kazuhisa Takemura\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811654522\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811654527\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 394\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Kazuhisa Takemura","offers":[{"title":"Hardcover","offer_id":43982303297791,"sku":"9789811654527","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc8b0b9e-f922-412d-ba1a-00ad838b6872.jpg?v=1683260378","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-decision-theory-kazuhisa-takemura-9789811654527","provider":"WR Book House","version":"1.0","type":"link"}