{"product_id":"behavioral-economics-floris-heukelom-9781107039346","title":"Behavioral Economics: A History","description":"This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s-1970s, and to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Floris Heukelom\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1107039347\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781107039346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2014 pg. 314","brand":"Floris Heukelom","offers":[{"title":"Hardcover","offer_id":44055958651135,"sku":"9781107039346","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6d0ede37-9097-4089-b021-dbb50707e9ca.jpg?v=1685038747","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-economics-floris-heukelom-9781107039346","provider":"WR Book House","version":"1.0","type":"link"}