{"product_id":"behavioral-economics-for-tourism-milena-s-nikolova-9780128138083","title":"Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry","description":"\u003cp\u003e\u003ci\u003eBehavioral Economics for Tourism\u003c\/i\u003e applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Milena S. Nikolova\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128138084\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128138083\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Milena S. Nikolova","offers":[{"title":"Paperback","offer_id":43913358409983,"sku":"9780128138083","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a1c743ee-1c8a-40bf-a284-a998f09e8e38.jpg?v=1680618209","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-economics-for-tourism-milena-s-nikolova-9780128138083","provider":"WR Book House","version":"1.0","type":"link"}