{"product_id":"behavioral-finance-for-private-banking-kremena-k-bachmann-9781119453703","title":"Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice","description":"\u003cp\u003e\u003cb\u003eAn essential framework for wealth management using behavioral finance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBehavioral Finance for Private Banking\u003c\/i\u003e provides a complete framework for wealth management tailored to the unique needs of each client. Merging behavioral finance with private banking, this framework helps you gain a greater understanding of your client's wants, needs, and perspectives to streamline the decision making process. Beginning with the theoretical foundations of investment decision making and behavioral biases, the discussion delves into cultural differences in global business and asset allocation over the life cycle of the investment to help you construct a wealth management strategy catered to each individual's needs. This new second edition has been updated to include coverage of fintech and neurofinance, an extension of behavioral finance that is beginning to gain traction in the private banking space.\u003c\/p\u003e \u003cp\u003eWorking closely with clients entails deep interpersonal give and take. To be successful, private banking professionals must be as well-versed in behavioral psychology as they are in finance; this intersection is the heart of behavioral finance, and this book provides essential knowledge that can help you better serve your clients' needs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the internal dialogue at work when investment decisions are made\u003c\/li\u003e \u003cli\u003eOvercome the most common behavioral biases--and watch for your own\u003c\/li\u003e \u003cli\u003eLearn how fintech and neurofinance impact all aspects of private banking\u003c\/li\u003e \u003cli\u003eSet up a structured wealth management process that places the client's needs front and center\u003c\/li\u003e \u003c\/ul\u003e Private banking clients demand more than just financial expertise. They want an advisor who truly understands their needs, and can develop and execute the kind of strategy that will help them achieve their goals. \u003ci\u003eBehavioral Finance for Private Banking\u003c\/i\u003e provides a complete framework alongside insightful discussion to help you become the solution your clients seek.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kremena K. Bachmann, Enrico G. de Giorgi, Thorsten Hens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119453704\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119453703\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.90d","brand":"Kremena K. Bachmann","offers":[{"title":"Hardcover","offer_id":44450058666239,"sku":"9781119453703","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_460f2906-b524-4ad6-b155-d6bb52962d40.jpg?v=1698502531","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-finance-for-private-banking-kremena-k-bachmann-9781119453703","provider":"WR Book House","version":"1.0","type":"link"}