{"product_id":"behavioral-finance-h-kent-baker-9780190868734","title":"Behavioral Finance: What Everyone Needs to Know(r)","description":"People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eBehavioral Finance: What Everyone Needs to KnowR\u003c\/em\u003e provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender. \u003cp\u003e\u003c\/p\u003eAmong the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance? \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e H. Kent Baker, Greg Filbeck, John R. Nofsinger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190868732\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190868734\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.80d","brand":"H. Kent Baker","offers":[{"title":"Paperback","offer_id":43987260473599,"sku":"9780190868734","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bac375b3-3314-401c-81b7-5577645938e5.jpg?v=1683287921","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-finance-h-kent-baker-9780190868734","provider":"WR Book House","version":"1.0","type":"link"}