{"product_id":"behavioral-science-in-the-wild-nina-mazar-9781487527518","title":"Behavioral Science in the Wild","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBehavioral Science in the Wild\u003c\/em\u003e helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eAs the second book in the Behaviourally Informed Organizations series, \u003ci\u003eBehavioral Science in the Wild\u003c\/i\u003e takes a step back to address the \"why\" and \"how\" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly \u003ci\u003e \u003c\/i\u003eproducts, processes, and experiences for their \u003ci\u003e \u003c\/i\u003eend-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key \u003ci\u003e \u003c\/i\u003etheoretical findings can be successfully translated, scaled, and applied in the \u003ci\u003e \u003c\/i\u003efield.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nina Mazar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1487527519\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781487527518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rotman-Utp Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 6.32w x 0.82d","brand":"Nina Mazar","offers":[{"title":"Hardcover","offer_id":43945581445375,"sku":"9781487527518","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_c3502083-53ed-4885-a760-1bc607f76558.jpg?v=1681508941","url":"https:\/\/www.whiterainbookhouse.com\/products\/behavioral-science-in-the-wild-nina-mazar-9781487527518","provider":"WR Book House","version":"1.0","type":"link"}