{"product_id":"behind-the-brand-wesley-wren-9798280222212","title":"Behind The Brand: The Business of Managing Artists, Creators, and Performers","description":"\u003cp\u003e\u003cb\u003eUnlock the secrets of managing modern fame-with the ultimate entertainment management guide.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBehind the Brand\u003c\/i\u003e is the first all-in-one playbook designed for aspiring and working entertainment managers navigating music, film, digital content, and influencer culture. Whether you're guiding a recording artist to the Billboard charts, helping a content creator monetize their audience, or building a legacy brand for a rising star-this book gives you the blueprint.\u003c\/p\u003e\u003cp\u003eWritten by Wesley Wren, founder of Rising Stars Music Institute, this 15-chapter coursebook breaks down the entire entertainment management journey-from scouting talent and building teams to contracts, touring, branding, influencer strategy, and long-term legacy planning.\u003c\/p\u003e\u003cp\u003eInside you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eProven strategies for managing artists, actors, influencers, and creatives\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world industry insights and assignments\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eVocabulary, roleplay scenarios, and project planning tools\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGuidance on publishing rights, social media monetization, licensing, and more\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA full curriculum designed for education, entrepreneurship, or career advancement\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a student, independent manager, artist-turned-executive, or educator, \u003ci\u003eBehind the Brand\u003c\/i\u003e is your essential guide to managing the business behind the spotlight.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wesley Wren\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798280222212\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.23d","brand":"Wesley Wren","offers":[{"title":"Paperback","offer_id":49148345614591,"sku":"9798280222212","price":10.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/behind-the-brand-wesley-wren-9798280222212","provider":"WR Book House","version":"1.0","type":"link"}