{"product_id":"behind-the-manipulation-william-barre-9781516571444","title":"Behind the Manipulation: The Art of Advertising Copywriting","description":"\u003cp\u003e\u003cem\u003eBehind the Manipulation: The Art of Advertising Copywriting\u003c\/em\u003e reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media.\u003cbr\u003e \u003cbr\u003e Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique \u0026amp;ld\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Barre\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1516571444\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781516571444\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.63d\u003c\/p\u003e","brand":"William Barre","offers":[{"title":"Hardcover","offer_id":44124434301183,"sku":"9781516571444","price":208.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d681050-aac3-41d1-85a8-9a70587e11ec.jpg?v=1687436749","url":"https:\/\/www.whiterainbookhouse.com\/products\/behind-the-manipulation-william-barre-9781516571444","provider":"WR Book House","version":"1.0","type":"link"}